Running a crochet business is special!
Creating beauty from scratch then offering it for sale is incredible! You know your items are out there in the world being loved.
That’s why these crochet business truths I’m sharing will be hard to digest.
Ingest them, examine where they’re holding you back then make a change!
“Handmade” is not a benefit
“Handmade” isn’t a benefit because it isn’t fulfilling a need for your audience.
“Handmade” is a feature. I know this one is hard, because “handmade” is what we pride ourselves in offering. Unfortunately, it’s not what our audience is looking for.
Don’t get me wrong, there are people looking for handmade specifically, but are they your audience and can you make a profit from them on a monthly basis?
Stop looking at your pieces as handmade. Look at them in a more practical, fulfilling way for your audience, then you’ll sell more.
Crocheters are not your audience
I mentioned this in “The Shocking Truth about Selling Crochet” but wanted to help you understand it better.
When I’m out shopping, if I think I can make something myself, I won’t buy it. Spending money to buy it is impractical.
That’s why crocheters are not your audience. Unless you’re selling tools to help crocheters complete projects such as hooks, stitch markers or patterns, your audience is not in the crochet community.
The crochet business community is for support, networking and giving or getting client referrals, but they’re not the ones you want to target for your business.
Don’t make everything
I know the temptation to say “yes, I can make that” when someone asks you to crochet something. But, just because you can, doesn’t mean you should.
The more focused your business is the more successful you’ll be.
Let’s say your target audience is teenage girls so you make cute trendy hats, wrist warmers, scarves and shrugs that you know they’ll love.
Then someone comes along and asks you to make a baby blanket. Sure you CAN make it, but should you turn your attention from your target audience to make the blanket?
If you begin to spread your talents your business will suffer. Putting time into the blanket takes away from creating for your core audience.
Why not refer that client to a fellow crochet business owner who specializes in baby items and keep focusing your target business. You’ll have created a win/win/win situation for everyone involved.
Cheap materials don’t create quality pieces
You’d never go to a restaurant that sold food made with old ingredients right? If you knew they used “almost bad” ingredients in their food, you’d steer clear away. I know I would!
Why? Because there’s no way to get the best food from almost bad food! So why would you use cheap materials for the things you make expecting to get a quality finished item? Okay, maybe not you, but I’ve seen it so many times.
There’s yarn for every audience and every price point.
As a crochet business you should know your audience what they’ll buy.
So often I hear complaining from crochet business owners about not getting the right price their pieces or how expensive the local yarn shop yarn is.
It really comes down to two things: 1. Who’s your audience?; 2. Are you giving them the quality they expect? If not, reconsider.
What if you bought more expensive yarn, created more upscale products and offered them to an upscale audience, at a slightly higher price?
In the end, you’re the best person to say what’s right for your business. Start with one decision at a time and soon you’ll be enjoying the success you always knew you could.
STOP Guessing and be More Intentional when pricing your crochet!
Learn how with my book
Learn to price your pieces to your services