Okay, so, the title says”crochet business truths” so that’s what I’m going to deliver.
Running a crochet business is super special!
Being able to create beauty from scratch then offer it for sale is incredible! You know your items are out there in the world being loved as you put the love into them.
That’s why these crochet business truths I’m sharing will be hard to digest. Please, take them with the love they are delivered and examine where they may be holding you back from the prosperity you deserve.
“Handmade” Is Not A Benefit
“Handmade” isn’t a benefit. What I mean is “handmade” isn’t fulfilling a need for most of your audience. “Handmade” is a feature. I know how hard it is to digest because “handmade” is what we pride ourselves in offering. Unfortunately, It’s not generally what our audience is looking for.
Don’t get me wrong, there are people looking for handmade specifically, but that number is probably not large enough for you to make a profit month in and month out? When we can stop looking at our pieces as handmade and as more practical, fulfilling a need for our audience, we’ll sell more.
Crocheters Are Not Your Audience
I mentioned it in “The Shocking Truth about Selling Crochet” but hearing it again will help you understand what it means. When I’m out shopping, I will gladly pay to buy something I’m sure I can’t make, but If I think I can make it, I don’t see myself spending money to buy it ready made.