Targeting Your Audience

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Targeting Your Audience

Do you ever find yourself completely drawn to a specific item without really knowing why? What you do know and feel is that they are speaking directly to something you want or need at the time. That’s what you want to do with the marketing of your items. It’s not about what you’re making, it’s about what desire or need you’ll fulfill in your target audience’s life. Targeting your audience properly means you’ve given some thought to what they want, need, feel and where they are and you’ve positioned yourself to be in their line of sight.


When you get ready to put something on the market for sale, I want you to watch this video and take some time to figure out who you really want to talk to. Who would benefit the most from what you have to offer? Find them and allow them to see what you’re offering. You’ll enjoy selling much more when you sell to the right people.

The Video

In this video I go through three points on how to target your audience as you move forward in your business.

I’d like to hear your marketing story. Can you tell those things that are marketed directly to you? Have you been able to market directly to your chosen audience? Tell us in the comments.