Look at What I Made – A Yarn Business Interview

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Look at What I Made Yarn Business Interview | Yarn ObsessionLook at What I Made – A Yarn Business Interview

Affiliate Link to Dedri’s Book

I am so excited to introduce (or re-introduce) you to Dedri from Look At What I Made fame! Honestly, her creations are what I aspire to as a designer. She uses color and texture in such fun ways it’s always exciting to see her new projects!

Needless to say I was thrilled when she agreed to do an interview for Yarn Obsession.

Let me tell you, crochet designers are some of the hardest working people around and I truly honor and appreciate the time she took to share herself and her work with us.

I think you’ll be inspired when you get to know Dedri better, I know I am!

The Interview

What’s your name?

Hi, my name is Dedri Uys.

What’s your business name & how did you choose it?


I chose it because I think it speaks to the child in us. Every time I make something I still feel like running to my mom and saying: “Look at what I made!”

How long have you been in business?

I’ve been in business for just over 3 years.

What makes your business special?

My patterns and tutorials although specifically aimed at beginners are at an intermediate level. I want people to feel proud of what they achieve and to realize that they can do more than they thought they could.

Amamani from Look At What I Made | Yarn Obsession

What was your biggest obstacle when starting your business?

Time. It still is. I work full time and have 3 boys (3, 5, and 7). It feels like I just don’t physically have enough hours to do everything I want to do, even if I give up a large part of my sleep each night.

What’s one thing you’d go back and tell yourself as a new business owner?

Don’t rush things. Think very carefully about what you are trying to achieve and how you want to get there. It’s a lot harder (and a lot more work) to go back later and fix the things you couldn’t be bothered with at the beginning.

What’s your favorite thing to do in your business?

Pass on whatever I learn.

What do you like doing LEAST when it comes to your business?


Where will your business be in five years?

I honestly don’t know. I’d like to be able to cut down on my permanent job and spend more time designing and teaching.

We would all like to know, what’s your superpower?

Functioning on a maximum of 5 hours sleep a night for half a year! I think that counts (although I wouldn’t recommend it if you have another choice)!

Where can we find you online?

Be sure to visit Dedri and take advantage of the amazing beginner to Intermediate crochet patterns she offers for free!