What’s the best business card information you can supply your customers?
You’ve started a crochet business and you’re not sure what exactly needs to be on your business card. Since you work from home you’re sure you don’t want to put your address, but beyond that, you aren’t sure. Here’s a quick guide to help you with the business card information you need to have and make public.
Your name & title
It may seem obvious, but one of the first things you need to have available on your business card is your name. Don’t get hung up on whether to use your nickname or your legal name. Use both. If most people call you by your nickname and that’s what you feel comfortable with, I would add it to your name. My full name is Sedruola N. Maruska, however, I usually list my name on my business card as Sedruola “Sedie” Maruska because everyone calls me Sedie. It would feel strange to have anyone call me something different. Whatever name you are most familiar with is fine to add to your business card because it make it more personable.
Your company name & purpose
If someone finds your business cards days, weeks or months after they meet you, will they know who you are and what your company does by looking at your business card? If not, you need to update it to make sure they will. Having your company name, logo, mission statement and areas of expertise listed on your card is a great way to make sure your potential clients won’t forget you. If you can, make sure to use both sides of the card to its highest potential so your cards are working just as hard as you are to gain new clients.
Your email address
In this day and age, if you do not have an email address listed on your card, you are not really in business. Make sure to have the email address you most often check listed on your business card in order to ensure that those who use your business card to get in touch with you will be sending emails to the correct address. It is also a good idea to stick with one email address as long as you can. If for any reason you must change email addresses, make sure to notify everyone in your contact list providing them with a new email address. Or make sure to forward your old email address to your new one.
Your phone number
Some people don’t feel comfortable giving out their phone numbers because they think hoards of people will call them. I’m here to tell you that most people will not call. However, you do need to have a legitimate number on your card in case someone wants to get in touch with you quickly over the phone. You have two options:
- You can give out your personal number where people can get in touch with you easily
- You can get an anonymous number from a service that you can give out and that will forward to any number you choose
whichever method you choose, you need to have a phone number on your card for your clients and potential clients
Your website address
If your main business is online, you definitely want to have your website address as part of your business card information. If you have an online store or service, having your website address on your business card will help ensure that your customers know exactly where to find you in case they need what you offer at a future date. If you don’t have your website address on your card, you are missing a most fundamental piece to your business. It used to be that you needed to have a physical address on the card, but now, all you need is an online address where your potential clients can get plenty of information about you and your business including the street address if needed.
The following items are optional
- Street address – Although you needed an address on your business card 6 – 10 years ago, today, all you need is a web address or an email address so customers and potential customers can get in touch with you.
- Fax number – Faxes used to be the easy way to do business, but now, if you have an email address chances are a client will send you a document electronically and you can print it rather than have a fax sent.
Things have changed in the last few years when it comes to business card information especially if your business is run from home. Online you may need to have a physical address listed, but as for your business card information it is no long required. As long as a customer is able to get in touch with you in a way that allows for a quick response, they don’t care what your address is. If you want to add your address that is completely up to you. If you don’t want to publicize your address, I would suggest getting a P.O. Box which can make things a lot easier.
Be easy to find
Business card information is meant to make it easier for the client or potential customer to reach you when needed. Therefore, making sure the information you provide on your business card makes that process easy is most important. Don’t miss a client because they couldn’t find an easy way to connect with you. Do you provide anything else on your cards? Let me know one thing you provide that may not be on this list.