Targeting Your Audience

Targeting your audience on Yarn Obsession http://yarnobsession.com @sedruola

Targeting Your Audience Do you ever find yourself completely drawn to a specific item without really knowing why? What you do know and feel is that they are speaking directly to something you want or need at the time. That’s what you want to do with the marketing of your items. It’s not about what…

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Yes, You Still Need a Website

Yes, You Still Need A Website on Yarn Obsession http://yarnobsession.com @sedruola #business

Yes, You Still Need a Website For the last few years I’ve found it incredibly interesting that there are still businesses without websites. The ones that really boggle my mind are the ones based completely online on a third party platform. How is that possible? I’ll tell you why, because they haven’t received the information…

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Six ways for better handmade exposure

Better exposure for handcrafted products

Six ways for better handmade exposure   If you’ve been paying any attention you know there is a trend toward more cottage industry products. When I say cottage industry I mean handcrafted unique pieces from wash cloths to furniture. However, what will make handcrafted pieces stand out is not how they’re made, but how they…

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