We started talking about selling crochet to unconventional niche markets last week (Part 1). I told you about photographers and interior decorators, this week I’ll introduce you to two more fun markets.
Until last summer I never went to PetSmart. I didn’t have anything against the chain, I’ve never heard anything bad about them. I didn’t go because I didn’t have pets. They probably weren’t bothered by my lack of interest since I wouldn’t buy anything there anyway. But, we now have a beautiful Standard Poodle named Prince who joined our family this past summer. Once that happened PetSmart became a normal destination for our family. I now look, see and hear everything they have to offer, because it may benefit my family.
It’s kindda like when you want to buy a car. You have one that you love, so you begin to see it everywhere. Once you’re mind is tuned-in to the frequency of the thing you want, you’re always on the lookout. It’s the same with niche marketing. Once you tune your selling to the frequency of the audience you want to reach, they’ll start seeing you everywhere.
Last week, we talked about unconventional niche markets for your selling efforts. We talked about how marketing to a specific niche can be a profitable way to grow your sales efforts. I gave you two examples of markets that can be well served by your pieces. Today let’s look at a couple more.
Specialty boutiques shops, all over the country, in tourist areas, that carry all sorts of handmade pieces from everywhere. They’re always looking for unique and beautiful items to put into their shops because the more they sell, the better it is for their bottom line. Many crocheted items can be marketed to these boutiques, but please be sure they aren’t items that anyone can buy at any craft fair or online. The more unique the item the more likely your offer will be seriously considered.
The nice thing is there are themes to different boutiques so if you love tapestry crochet, there is always a market looking for tapestry. If you love to make wraps, shawls, and scarves that cater to cooler or warmer climates there is a niche for that too. Deciding what type of boutique you want to contact will help you craft not only a great proposal, but great pieces to go with it.
Yes folks, did you know that much of what you see celebrities wear is because they have a stylist that picks out pieces specifically for them?
Did you also know that if you mingle and get to know stylist and they get to know you, they’re likely to commission pieces from you? Do you think you could get what you’re worth working with those who have the income to hire a stylist? Of course you want to make sure that your pieces appeal to a higher caliber crowd, but the stylist would be able to tell you what her or his clients are looking for and in what colors. Working with stylists can be fun, varied and quite rewarding, but you have to get to know them first.
Oh, one more thing, celebrities are not the only people who use stylist. Many speakers, teachers, business professionals and more use stylists because they don’t have the time to shop for themselves. That means you can create your style and market it to those who are styling using pieces that are similar to yours. Can you imagine the possibilities?
Wondering how to find stylists? Run an internet search on ‘stylist in YOUR AREA’ and you’ll be surprised at how many names will come up. Once you do that, the plan is to do your research then contact them with your proposal. It may take some time, but how much fun would it be to see your pieces on a celebrity?
This is also a great way to grow your consumer market because speakers, teachers etc. have friends!
That’s it for today. Next week we’ll talk about a couple more unconventional niche markets. We’ll also talk a little bit about what you need to do to approach your chosen niche market. What good would it to do tell you they’re out there and not give you a few good tips to get you started?
In the meantime start thinking about a niche market that you’d love to work with and do some research. The internet is a vast world of everything so just ask it to deliver to you the people you want to connect with. I’m sure it will oblige.