I want to help you sell more crochet!
When I was a kid my mom had one way of waking me up. Turning on the light. It worked every time, no matter what, and was easy for both her and me. It’s Fall and it’s amazing how it seems like that light has just gone on! Everyone and everything comes to life in the Fall, especially when it comes to sales. The number of discounts and specials is so staggering we can barely keep up.
As sellers that should really excite us because it means the busy season of making and selling is here. If the light goes on in the Fall, and you’re not selling more than you did from January to August, you’re not feeling the buzz.
I want you to feel the buzz.
I want you to feel the buzz of excitement and wonder that comes when more people are browsing your items, making purchases and clicking on your links. Clients ask me all the time “how can I sell more?” and I give them the same answers I’m going to give you here.
What are you selling
Take a look at your inventory and really consider what you’re selling. If you see everything and nothing, it’s because you’re trying to be all things to all people. Stop that. Start making things that speak to you and what you want to make I promise you’ll see a change. You’ll also start making things that easily stand out in the marketplace.
What do you love to make
There is no point in selling everything to everyone because just like the quote that says “when you try to please everyone, you end up pleasing no one” you can’t be all things to all people. So, choose what you want to be. Create pieces that make you happy and that excite whenever you sit down to work. Make them with the quality you’d want and expect if you were buying them and it will show to the audience you’re trying to reach. When you’re making what you truly love to make it shows in your craftsmanship and in the way you present your pieces to your audience.
Who are you selling to
After going through the first two pointers, I think you can see where this is going. Audiences are not one entity; they are made up of groups. When you decide which group you want to appeal to most, you’ll start seeing a lot of activity because you’ll be talking, looking and creating for one particular audience. You get to decide who that audience is and then learn what excites them.
So, if you love making baby clothing, make them well then choose your audience. New mothers are your best option because they love to buy new things for their first babies. So to find them, you’ll need to know what they’re thinking, wanting, needing and where they’re hanging out. When I get here so many people say “well, what about the other people that may want what I sell?” Don’t worry about them, pick your audience, speak to them and the others will come, but being and staying focused is key.
Where are you advertising
You know who you want to reach but are you putting yourself in places where they’ll find you? It’s possible to have a presence on every social media network out there and not reach anyone especially not your desired audience. Why? Because you’ll never be able to work the right one perfectly if you don’t know where your audience is, so do the research. If you know your audience, you know where they’re playing, what they’re reading, where they’re shopping and what they’re shopping for, that’s enough for you to target your marketing dollars to make sure they see what you have to offer.
The most important thing when it comes to truly selling more is being in the right place at the right time in front of the right people. The more you learn about your audience through your social media channels, the easier it’ll be for you to create specifically for their needs and be where they need you to be.
Focus on making the best pieces you can and offering them to a specific audience. I think you’ll see a big difference in yours sales. Happy busy season!