My Thoughts on Start With Why by Simon Sinek

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My Thoughst on Start With Why by Simon Sinek on Yarn Obsession

My Thoughts on “Start With Why” by Simon Sinek

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I’m a soccer mom. I’ve been a soccer mom for almost four years. This year, however, I’m also a soccer coach. Never in my wildest dreams did I see myself as a soccer coach. Why now?

Why I’m a soccer mom, is because my son has played soccer since he was four and a half. . . however, my why for being a soccer coach is even more compelling.

My husband was talking to my daughter, who was almost 4, and asked if she wanted to play soccer. The excitement she exuded could only be likened by her cheers at having already won all the soccer games she would play for the season!

When my husband called to sign her up, he found out that she needed to be at least 4 and a half to start playing. . . unless, of course, someone in our family wanted to coach. My husband had just come off of two seasons as a coach for my son, so it was on my shoulders to say yes or no. When presented with why I needed to consider being her coach . . . I won’t say the decision was easy, but it was definitely worthwhile.

When I read Start With Why by Simon Sinek I began to realize the why behind many of the things I do, or rather we do, in our every day lives. For example, why do we support the companies we buy from? Why do we give to the charitable organizations we give to? Why, would a city girl from New York, who never played soccer become a soccer coach for her daughter? Because the answers all make us feel a certain way that we want to feel.  As I watch Simon’s TED talk on the subject and listened to his stories about the Wright Brothers, Apple and Martin Luther King, Jr.,I began to realize that there’s always a motivating “Why” behind any truly great action we take.

CLICK HERE: Simon Sinek How Great Leaders Inspire Action, TED Talk

Becoming a soccer mom was a by-product of my son playing soccer. But becoming a soccer mom/coach was an action motivated by my sheer desire to make my baby girl happy. When she calls me “coach” I smile and I’m reminded that for this moment, I’m playing double duty for her and she will remember.

Reading Start With Why was one of the early things in Marie Forleo’s B-School that let me know I’d made the right decision when it came to my business. So, after reading the book I sat down and did the hard work of figuring out Why I was and wanted to stay in business. The best hard work I ever did.

Start With Why is a straightforward easy read that will compel you to explore your personal “Why” in everything you do. The line he repeats is “People don’t buy what you do, they buy why you do it” an idea that too many of us seem to forget, have never learned or ignore. When reading this book you’ll wonder why something that seems so simple can be such a hard thing to discover and continue to focus on.

If you’re like me, when you started your business it was to make money. However, the evolution that takes place once you begin to do the work of figuring out why you’re in business is incredible. I highly recommend putting Start With Why by Simon Sinek in your business development library.

Your Turn

Have you read this book? What did you think of it? Did you find it helpful in your business?

Tell me your thoughts, I’m excited to hear.

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