The best thing is to not try to crochet things that will sell to everyone.
The best thing is to crochet for just one person. Make something amazing for just one person. Even better, make it so they’re overflowing with awe and gratitude and can’t sleep unless they choose to share the treasure they’ve found with just one other person.
The rest will take care of itself.
*This article is an ode to Seth Godin who wrote a simple post on his blog “How to write copy that goes viral” which had a huge impact. . . I thought it translated well.