Most of the time we go to a big box discount store to get our needs easy, quick and cheap. But that’s not what we want all the time.
When we’re actually needing something of value, we take our time and go to the higher priced more quality locations knowing that our purchase will last longer.
Why would we expect any different from our customers.
If what we make looks like a big box discount item, they’ll expect the prices to reflect that. However, if what we make looks and feels like quality, we can attract the customers that will appreciate and pay.
Are you delivering quality?