Do I Need A Merchant Account?

Do I need a Merchant account on Yarn Obsession

Do I Need A Merchant Account? My mom is an entrepreneur. For as long as I can remember she has worked from home doing great with direct sales and now with her own company. My mom has a merchant account so when I started my business I wondered if I needed to have a merchant…

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Targeting Your Audience

Targeting your audience on Yarn Obsession http://yarnobsession.com @sedruola

Targeting Your Audience Do you ever find yourself completely drawn to a specific item without really knowing why? What you do know and feel is that they are speaking directly to something you want or need at the time. That’s what you want to do with the marketing of your items. It’s not about what…

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Stop Selling Crochet!

Stop Selling Crochet on Yarn Obsession http://yarnobsession.com @sedruola #crochetbusiness #womeninbusiness

Stop Selling Crochet! Today, I’m going to tell you why you should stop selling crochet! I know it sounds ridiculous especially since that’s what we do. However, it shouldn’t be what we do. We should be selling pieces that our target audience wants and needs instead of selling crochet. A few months ago I asked…

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